EARLY ACCESS: WHAT IT TAKES TO DOUBLE YOUR VIDEO REVENUE
Selling early access to public videos can have a big impact the revenue each video makes. This blog post sketches out the tipping point at which it can double the overall revenue per video. A typical YouTube channel makes $5 RPM through advertisting revence. To double the overall revenue per video, early access would need to add an additional $5 of revenue per video. With a $6 price for early access, the content creator gets roughly $5 of revenue per early access viewers after fees, so $5 RPM requires only a single purchase in every thousand viewers.
PPV STRATEGIES: CONTENT WINDOWS
Most content ages better than butter but worse than wine. It’s most valuable when new but still retains some economic value for a long period of time. Content owners like movie studios would love it if everybody was still paying $15 a ticket to see Barbie, but the best they can get is a few dollars of pay per view sales on Amazon at the moment. When they run out of customers willing to pay that much to see it on Amazon, they’ll put it on a streaming site where they average out at tens of cents per view.